Memo on Flywheels and Reflexivity
- Steve
- Jun 9
- 3 min read
A Not-So-Confidential Investment Memo
Subject: Ultra ($UOS) – A Vertically Integrated Gaming OS Approaching Reflexive Escape Velocity
Date: 09-June-2025
Executive Summary
Ultra is an under-the-radar Web3 gaming platform that is quietly solving the cold start problem by vertically integrating content, infrastructure, and distribution. Unlike speculative Layer 1s with no users or engagement, Ultra is deploying a reflexive ecosystem flywheel: build flagship games, integrate infra natively, leverage hardware partnerships, and amplify distribution via institutional partnerships.
Recent signals from Intel, Razer, and NOIA Capital suggest that Ultra may be entering a phase of reflexive escape velocity — where usage begets belief, and belief accelerates value creation.
I believe Ultra is currently underpriced relative to its infrastructure maturity, partner ecosystem, and user acquisition architecture.
Thesis
Ultra has positioned itself to become the full-stack Web3 OS for gaming. By aligning first-party content, blockchain-native infrastructure, fiat on-ramps, privacy tooling, and real distribution pipelines, it has eliminated many of the bottlenecks that plague rival ecosystems.
Its strategy reflects an understanding of both game publishing economics and platform reflexivity:
Own the first hit (Ashes of Mankind)
Control the rails (RAM, POWER, Vaulta, Cloak)
Drive usage through embedded distribution (Thomson laptops, Razer Cortex)
Amplify credibility with institutional partners (Intel, NOIA, Binance-listed Vaulta)
Each layer reinforces the next. Usage validates infra. Infra attracts devs. Devs drive new content. Content drives price. Price increases visibility and funding.
Catalysts
Ashes of Mankind (2025) — Flagship Game Launch: Ultra-backed Black Ice Studios is launching a first-party, tactical shooter with:
Intel XeSS 2 integration (AI-powered resolution and frame generation)
Razer gear partnerships and exclusive bundles
GeForce Now + Epic Store + Ultra Launcher distribution
Web3-native mechanics (custom NFTs, marketplace taxes, RAM usage, staking, etc.)
Intel Partnership (December 2024): Intel selected Ashes of Mankind as one of the first-ever titles to debut XeSS 2. This partnership offers:
High-profile technical credibility
Hardware-level PR support
Access to Intel Gaming Access ecosystem
$12M Strategic Investment from NOIA Capital: NOIA Capital, a Luxembourg-based regulated multi-family office, made Ultra one of its largest token investments. This brings:
Institutional credibility
Access to compliant capital partners
Long-term alignment with fundamental, infrastructure-first investors
Distribution Flywheel
4M+ laptops preinstalled with Ultra software (Thomson partnership)
Razer Cortex listing for gamer visibility
Ultra Games Launcher fully live with marketplace, wallet, staking
Potential Binance Listing
Vaulta (Ultra’s fiat/DeFi layer) is already listed on Binance
Ultra is structurally aligned with compliant, performance-oriented tokens
A listing would drive liquidity, fund inflows, and international visibility
Tokenomics & Reflexivity
Ultra’s $UOS token is not a speculative wrapper — it’s deeply embedded in platform mechanics:
RAM: Non-refundable storage sinks paid in $UOS for NFT metadata and auction data
POWER: Stake-based bandwidth allocation that locks $UOS for activity
Marketplaces: Royalties, burns, and tax mechanics executed in $UOS
Auctions, rewards, and quests: All paid or distributed in $UOS
These mechanics scale with usage and game volume. As activity increases, supply decreases and staking rises, creating reflexive upward pressure.
Risks
Execution risk on game development and adoption (e.g. Ashes delays, poor UX)
Web3 market sentiment remains volatile and narrative-driven
Limited awareness outside the Web3-native community
Token liquidity is still limited compared to major Layer 1s
Dependency on flagship title until more developers onboard
Conclusion
Ultra may be one of the most structurally complete Web3 gaming platforms in existence — and yet remains dramatically overlooked.
With real usage, a functioning game platform, institutional capital, and hardware co-signs, Ultra is positioned to flip the script on what it means to launch a gaming ecosystem.
Should the reflexive flywheel accelerate with a Binance listing, Intel/Razer expansion, or Ashes success, price could rise rapidly and sustainably.
I recommend tracking $UOS closely for accumulation opportunities, strategic partnerships, and listing events in Q3–Q4 2025.